Blue apples, blue courgettes and blue peaches: they look amazing on Daniel Gordon’s artwork, but as for tasting them… No thanks, I’d rather not!
You eat with your eyes.
When Coca-Cola made a temporary switch from red cans to white back in 2011, some people were convinced that the drink tasted different.
Researchers coloured cherry juice yellow, and people detected the taste of oranges.
Redder food is perceived as tasting sweeter.
All your senses
In fact, you eat with all your senses. Chips that make a crunching sound taste better. Food with an angular feel is more likely to taste sour or bitter. Round shapes seem sweeter.
It’s amazing how your senses can mislead you. Maybe try a fun experiment at home during the autumn holidays.
Taste an artwork
Because you can see just as well with your mouth as you taste with your eyes, we developed Taste an Artwork. Watch the video here (in Dutch)
